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, by Brian H. Murray
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Product details
File Size: 1461 KB
Print Length: 340 pages
Publisher: Sackets Harbor Press; 1 edition (January 8, 2017)
Publication Date: January 8, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01N6DKA10
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Amazon Best Sellers Rank:
#11,675 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Brian Murray has done a great job writing a book that both newbie commercial investors and those with more experience will enjoy and find beneficial. I own several single family rentals and a 24-unit apartment building that are all performing well, so I'm not a newbie, but nevertheless I found myself highlighting key insights on almost every page of the book. There is plenty of practical advice along with related anecdotes in every chapter, and his straightforward and relatable writing style make the reader, or at least this reader, believe that achieving significant success in the world of commercial real estate is something ordinary people can realistically achieve. The book is quite an achievement. I don't know if Brian has written many books in the past, but if this is one of his first forays as an author you wouldn't know it from the quality of his work.Brian also was able to put into words something that I've felt but not been able to express as clearly as he did. In response to a friend who asked him how much money his real estate business needs to be worth before he would walk away (sell it), he says the question misses the point. "I might have started my business for the extra income, but it became more than that with every hour of my time I put into growing it, as it does for most entrepreneurs." The book has plenty of examples of the hard work and tenant drama that make real estate investing via commercial building ownership completely different than passive investments like the stock market, but the pride and self-satisfaction from making a positive difference in the lives of tenants and in the community from improving commercial property comes through throughout the book.
This is more of a motivational book, like "you can do commercial real estate! Rah rah rah." If you don't know anything about it, then this is an overview. Definitely not a how to book. There are better books out there on the subject. Wish I had not wasted my time on this one. (Kept thinking the meat of the subject was coming up)
I just finished reading Crushing It. If I am to describe it in one world, I would say it is: Real! I absolutely loved the book because of that: keeping it real. Throughout the book, it kept reminding me of Shoe Dog. Although very different, but both books struck me as genuine on so many levels.Brian simply shares his experience in the book, the good and the bad, and all the lessons to learn from that. He keeps it simple, and shares some resources on his website, as well as a summary of simple and practical financial formulas, a real estate glossary, team members skills you would need, and other practical stuff. He gives what I think is the right dose of encouragement coupled with a caveat on what a real estate business really takes. It certainly is not a get-rich-in-a-week magic prescription, nor in a year nor in five for that matter. But with the right dedication, knowledge, and hard work, it certainly an investment that pays off on the long run. He is very much pro a long term approach, and even discourages a buy-and-flip approach (of course depending on what your overall strategy is). I liked the fact that he bases his long term strategy on adding value to your assets then extracting equity and re-investing again, rather than betting on value appreciation by pure market factors. I also enjoyed what I thought were hilarious -albeit super weird- stories about some of his tenants.He shares some of his personal experiences as well as the values he holds. That also resonated a lot with my personal experience and my values. It is a book I thoroughly enjoyed flip to flip, and I certainly recommend. I hope he writes more, and perhaps get into some details of financial modeling and different property market specificities.
Brian Murray's text Crushing It in Apartments and Commercial Real Estate is a great read for a fellow teacher who would love a little bit more income to help deal with some expenses, as well as to help pad my wallet a little bit. As a teacher I don’t have a lot of extra money which was the entire draw of purchasing Murray’s book, especially when I saw that Murray himself was a former teacher. It was really nice to read through the book because I know next to nothing about real estate and never would have considered investing in apartments or even commercial real estate. So this book was great as both an eye opener and some good ideas for a beginner.The best, and strongest, part of his book was that a lot of the advice he offers doesn’t require someone to be independently wealthy but suggests numerous ways to keep costs low and to help going into debt (which I already have plenty of as a teacher). It was especially nice that he has so many different suggestions on how to both use what you’ve got and to be inventive. For someone new to the game it was really great that he also had plenty of examples and personal stories that showed how he went from teacher to CEO of a massive company. I’m very excited to try and implement some of the things that he discussed in his book.
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