Selasa, 22 Desember 2015

Ebook Algebra I Essentials For Dummies

Ebook Algebra I Essentials For Dummies

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Algebra I Essentials For Dummies

Algebra I Essentials For Dummies


Algebra I Essentials For Dummies


Ebook Algebra I Essentials For Dummies

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Algebra I Essentials For Dummies

From the Back Cover

Just the critical concepts you need for cramming, homework help, and reference Whether you're cramming, you're studying new material, or you just need a refresher, this compact guide gives you a concise, easy-to-follow review of the most important concepts covered in a typical Algebra I course. Free of review and ramp-up materials, it lets you skip right to the parts where you need the most help. It's that easy! Set the scene — get the lowdown on everything you'll encounter in algebra, from words andsymbols to decimals and fractions Plant your roots (and exponents) — find out how powers and roots factor into algebra problems Play by the rules — follow alongside easy-to-grasp explanations to solve linear, quadratic, and cubic equations Get a grip on graphing — learn how to graph a line, incorporate intercepts, and compute slopes Tell a story — discover how to use algebra to solve everyday problems, from making sense of financial investments to calculating distance formulas Open the book and find: Quick, focused lessons on key topics The basic rules of algebra How to change decimals tofractions (and vice versa) Guidance on getting numbers and variables to cooperate Tips for facing the factoring method When to use FOIL How to work with inequalities Sample equations for you to test your skills Warning signs of algebraic pitfalls Learn to: Exactly what you need to know to ace Algebra I The "must-know" formulas and equations Concise coverage of key topics

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About the Author

Mary Jane Sterling is professor ofmathematics at Bradley University.She is the author of many booksincluding Algebra I For Dummies, 2nd Edition and Algebra Workbook For Dummies.

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Product details

Paperback: 192 pages

Publisher: For Dummies; 1 edition (May 17, 2010)

Language: English

ISBN-10: 0470618345

ISBN-13: 978-0470618349

Product Dimensions:

5.4 x 0.6 x 8.4 inches

Shipping Weight: 8.5 ounces (View shipping rates and policies)

Average Customer Review:

3.8 out of 5 stars

45 customer reviews

Amazon Best Sellers Rank:

#78,060 in Books (See Top 100 in Books)

I'd give this book a 0 if I couldThis book is horrible and nobody should buy it. Anyone who buys this for their kids should be wondering if their kids read it as if they did they should be VERY confused if they did. I have a BS and MS in computer science and some PhD work, and bought it as although I some simple algebra commonly, I have forgotten much of the topics I learned 25 year ago that I don't use day to day and wanted to brush up so I could start brushing back up on calculus.When reading this book I started getting very confused as some (many) of the examples did not seem to reflect what the author was trying to write, and they made no sense and actually were WRONG.This seems to be because the typesetting is often not correct andrather than have something like 2 to the power of x they will write 2x. Unfortunately 2x is NOT 2 to the power x; it's 2 multiplied by x which is VERY VERY different than 2x. for example 5 to the power 2 (or 5^2) = 25; where as 5 times 2 (or 5 x 2) = 10.I spent more time being confused in the first 2 chapter of what the author was trying to say, and that is for concepts I ALREADY understand and remember well. I don't even know how one could possibly read this book and understand concepts that were new to them or that they were trying to learn/relearn if the text is so incorrect.even worse is the errors are inconsistent. on one line the typesetting is CORRECT, and on the next line it might be wrong making it basically impossible to follow unless you already know what is correct.I usually don't say bad things, but this book is horrible due to this reason. and I really would like to get my money back.While writing is hard and nobody is expected to be perfect, the sheer volume of errors is completely unacceptable. It as if nobody actually proofread the finished product. (I'm sure the author wrote correctly, but whoever converted it to the print product clearly was not consistent in typesetting) and that makes it really a useless book since if you read the incorrect examples as they are written it's literally saying incorrect things.)

Nice little book. That said, explains topics in a basic way, which it should do, however, no practice problems. A little short in information. And, doesn't follow the Algebra 1 workbook or Algebra 1 1001 practice problems format. If you are considering buying this book, buy the Algebra 1 workbook instead as it has much more information and practice problems with it, plus, it follows the Algebra 1 1001 Practice Problems book format exactly.

This book did not provide formulas and how to steps like I have experienced with other books. My son had to teach himself 8th grade math this summer to get in an advanced class. I have used “books for dummies” previously with great success. As I don’t use advanced math daily, I need examples. This wasn’t the full book of how to & practice questions I expected. It is useless. We survived without using it. After skimming through it once, I was immediately disappointed in my waste of money.

The rendering for the digital version does not always present exponents in superscript. So 2 to the 10th power reads as 210. This can be very confusing. If you are attempting to learn algebra, or refresh your memory of algebra, the material can already be confusing enough. Mistakes like this in a book that is trying to teach math are not acceptable. I wish I could return it and get my money back.

My son needed to brush up on his math so he got this to help. He is still working on it. It's helping to bring back alot of what he didn't know that he had forgotten.

No worksheets or problems in the book, it literally just shows you how to do problems, but there no way to test if you have actually understood it or not.

Written well and understandable, it didn't match the math I was learning.

Definitely helps make you understand the math

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Senin, 21 Desember 2015

Free Ebook , by Laura F. Marsh

Free Ebook , by Laura F. Marsh

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, by Laura F. Marsh

, by Laura F. Marsh


, by Laura F. Marsh


Free Ebook , by Laura F. Marsh

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, by Laura F. Marsh

Product details

File Size: 30702 KB

Print Length: 32 pages

Publisher: National Geographic Children's Books (January 12, 2016)

Publication Date: January 12, 2016

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B017XXYHEG

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Amazon Best Sellers Rank:

#31,107 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Bought this as a gift for a 5 year old’s birthday, and he loved it! He can’t read just yet, but his older brother read it to him, and they both spent the better part of the party enjoying the book together. It has interesting facts about various turtles, and lots of great pictures, so the 5 year old enjoys looking at it even when no one is reading it to him. Great for older ages as well. My own children have some of these Nat Geo Readers as well, and they’ve always enjoyed them. They make so many different ones, so if there’s an animal your child is just crazy about, you’re bound to find a book about it.

The best series ever for young readers. It is very hard to find books for young readers that are based on the natural world. The photos are beautiful, the storyline is full of accurate, interesting, scientific facts about the creatures, and has a vocabulary building review at the back of the book. And each book in this series has several upside down jokes that reference the animal, an added point of interest for Montessori and all children. BTW, I have gotten more than 30 of these books for my classroom. Highly recommended!

My 2 year old LOVES this entire series of Nat. Geo Readers... I have purchased about 25 different titles, "pre-readers" as well as Level 1 & 2 readers. She loves them all & will ask for certain ones. The "pre-readers" level books are extremely simple & great because she memorizes the words & can "read" it herself. We love the more advanced ones too, because there is more information to talk about. I have learned quite a few facts, myself!) What a great series. The price is reasonable & pictures are great. These are really getting her interested in nature, animals & science... I will continue to buy these as they are released, for our collection!

Bought a bunch in this series for my nephew who is eager to read and starting kindergarten this month. It's fun to read these together and talk about the topics as we go. More than once he has chimed in with a fact of his own he learned some were else. I love that these get him excited to read and learn in general.

My five year old LOVES to read and LOVES turtles! He LOVES this book! There are a lot of pictures for him to enjoy and enough for him to read.

Bought for a gift. Interesting little gift.The recipient loves turtles and enjoyed the gift.

I bought literally 30 of these for my niece who loves them. They are such a quick read beautiful pictures she cannot put them down. She has all of them I hope they make more.

Books were perfect for my 3rd grader who used them in a social studies project.

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Minggu, 06 Desember 2015

Free Download

Free Download

Imagine that you get such specific incredible experience as well as understanding by just reading a book . Exactly how can? It appears to be greater when a publication can be the most effective point to uncover. E-books now will show up in published and also soft documents collection. One of them is this book It is so normal with the printed publications. However, many individuals often have no room to bring guide for them; this is why they can't review guide any place they want.






Free Download

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Product details

File Size: 12273 KB

Simultaneous Device Usage: Unlimited

Publisher: Manhattan Beach Music; 1 edition (March 17, 2018)

Publication Date: March 17, 2018

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07BJN7DBB

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Amazon Best Sellers Rank:

#1,161,277 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Definetly worth it.

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Senin, 30 November 2015

Free Ebook , by Roy Huff

Free Ebook , by Roy Huff

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, by Roy Huff

, by Roy Huff


, by Roy Huff


Free Ebook , by Roy Huff

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, by Roy Huff

Product details

File Size: 2991 KB

Print Length: 266 pages

Publication Date: June 7, 2017

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B071JTGJ41

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Amazon Best Sellers Rank:

#8,466 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Roy Huff takes a lighter-hearted approach to a serious topic that could change your life.I’m retired, so I started the book thinking it’s too late for me. Then I began looking at my life and realized hell yes these apply. These are things you can do at any age.The author sprinkles in his real-life stories, the good, the bad and the ugly, making the book a delight to read. Who doesn’t enjoy hearing true-life stories that aren’t always hearts and roses?In the end, however, it is what YOU choose to do with these simple principles that will make the difference.I started with #12 – Make A Calendar. First, I tossed my daily “To Do” list, and then I began scheduling my tasks on the calendar. It works so much better and it keeps me in line.My favorite quote from the book: “For each time you say yes to something, you’re saying no to everything else.” Good grief I never thought of it that way. What a game changer!The book works for anyone of any age. Pick it up find a few principles you can quickly integrate into your life and go from there. Add more as you see fit.Here are some I decided to integrate immediately, after tossing my “To Do” list for the calendar:#27 – Choose To Be Happy – I never thought of it as a choice, and I sure do now and it’s enlightening.#34 – Be Kind To Others – this should not need to be pointed out, however, when it is we take notice.#44 – Invest Early and Invest Often – fortunately my husband did this and I am grateful for that today. I also remind my children as often as I can of the importance of putting money aside for WAY later, like their golden years. The best part - the author shares links for budgeting and investing tools you can use or share with others.A good afternoon read and a great reflection book.

This book is organized in a manner that would make it a useful tool for self-improvement. Reading it cover to cover is enjoyable, but I think the reader may obtain more benefit from reading one key principle a week over an entire year. It would be difficult to successfully implement all the ideas in one week. I plan to read the book again, and be mindful of the lessons it is teaching. This way I can read one principle a week and in a year (52 weeks) I will have had the opportunity to think smarter and not harder.

Roy Huff's new book gives one a path to a way of life we all ultimately desire, but often are overwhelmed trying to reach our goals. The author has given us an excellent guide to work towards attaining fulfillment in our personal life and career. The 52 Principles in the book enable us to reach our goals, if we follow them What was of particular interest is the fact that the author does not just tell us how to succeed and be happy in what we choose to do, he has shared personal anecdotes when life was at its darkest for him. More importantly, he shared what worked for him.. The Principles. They are practical useful guides to a better way of life. Doable. Starting with Principle 1, we learn how to change our lives and thinking in order to get to that point in our life that we are the person we want to be...optimistic, good attitude, trustworthy, healthy, goal oriented. From there we are ready to move to the other Principles, which will guide us in our chosen career. Among the 52 Principles there are guides to managing money, finance, etc. Everything that one needs to succeed in life can be found in these 52 Principles. Lastly, and also important,we are told to "Take time to smell the Roses."

This is a good book for anyone seeking to improve their goals: personal, work or entrepreneurial. While the information is not necessarily new, it is presented clearly and the author uses his own personal experience to demonstrate the principles in action. He also lists all his sources by chapter so if a particular principle is interesting, the reader can look into it further. He also suggests that principles can be read according to one's interest, but I appreciated how they build one upon the others. You might find some areas of less interest, but I liked the author's suggestion to focus on ones that might need improving. Much of the book was validating and some of it felt uncomfortable, but I think those feelings are good clues to what is working and what I could work on more. Take time to read and process. It's clear and easy to read, but you'll want take your time to consider and apply the principles to your own life, work and goals.

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Rabu, 25 November 2015

Ebook

Ebook

The choices of the words, dictions, and how the author conveys the message and also lesson to the readers are really easy to understand. So, when you really feel bad, you might not assume so hard about this book. You could take pleasure in and also take several of the lesson offers. The everyday language use makes the leading in experience. You could learn the means of you to make appropriate statement of checking out style. Well, it's not a very easy difficult if you really do not like reading. It will certainly be even worse. Yet, this publication will lead you to feel various of what you could really feel so.






Ebook

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Product details

File Size: 1156 KB

Print Length: 323 pages

Publisher: Tim Duggan Books; 1 edition (May 8, 2018)

Publication Date: May 8, 2018

Language: English

ASIN: B074YMCB54

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Amazon Best Sellers Rank:

#78,630 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Beautifully Written. Precise Language Choices. Honest Storytelling. Ms. Watson Can Write."The Language of Kindness" is that rare memoir that makes one wonder why the literary community fawns over Karl Ove Knausgaard and Elena Ferrante. Literature is a church. It is found not when a few gather to worship but when writing craft meets narrative truth.My wife is a nurse. Not only a nurse, but a nurse of great competence. She elicits one's trust in seconds. I am not biased. These are things others say about her. She scored well for her MCAT. But time and even prevented her from attending Medical School. In this, her patients have lucked out. I bought this memoir for her. She adored it. Then I discovered this tidy, specific book, one that does a fair job even of explicating the accomplishments of a certain Miss Nightengals, who in a real way set the parameters of this too overlooked profession.Nursing truly is a calling. There are important, no, vital members of the healthcare community. The smart ones save your lives from inexperienced residents and narcissistic doctors all the time -- and my wife would be among the first to point out that many, especially in Los Angeles or the DC Metro area -- are extremely talented. My wife is a cardio-thoracic ICU nurse. But she has served across the board, and from PACU to NICU to the ER, she has seen it all, and Christie Watson has shed light on much of it, from showing the line of possible career realities that led her to her calling to providing one with a fine set of scenes that tell the story of one man's struggle with mental illness, to the glories Ms. Watson has known in midwifery. Fine, fine work. Godspeed. Read it if you have never contemplated the field. This, especially, is the sort of reading in which I learn something - while being gripped by the story told.

Ms. Watson shares her own feelings along with detailed descriptions of events and drew me into her story with clear explanations and her knowledge of procedures and disease processes. I wish she had included the anxiety nurses experience over the way in which they can be unexpectedly “pulled” from one department to another as the hospital census demands. Each department has a unique layout and, although the basics of nursing are the same, there are different aspects to look for and chart in different types of nursing. The prospect of this happening caused me great anxiety and made it difficult to plan my work during my thirty years as a nurse in Tennessee hospitals. Both Ms. Watson and I enjoyed our nursing careers and felt that we received more from our patients than we were able to give to them.Margaret S. McMillion “Personal Baggage: A Tale of Marriage, Medicine, and Murder”

A wonderful sad and uplifting book about what it’s like to be a nurse. Would that all nurses could be like Miss Christie. Should be required reading for all nursing students and would be patients- indeed all of us. The writing is beautiful.

This book should be required reading for seniors, their families and all possible caregivers. No, wait, it is a book that every compassionate adult should read.Don’t miss this extraordinarily heart-felt discussion of the importance of respectful, dignified and loving end-of-life care.

This book depicts the very human side of nursing and the toll it takes on those in the profession. It is about nursing in Britain rather than the U.S. but nursing is a universal profession so that does not detract from the book, however, it does depict a very different health care system than in the United States. If you love medical memoir, you will love it.

As a nurse myself, I felt instantly comfortable with the scenarios and descriptions provided. This book was a great reminder that what we do matters on many different levels, and sometimes the greatest kindnesses are received from the most unlikely places. In the end, we all need kindness.

This account of a nurse's life in the UK was is disappointment. It lacked the drama of a true memoir and was filled with medical detail that was not narratively needed. It needed a good editor!

Very much enjoyed the view of nursing in the British national health system. She demonstrates good nursing care and the challenges in achieving it. Also shows the variety of nursing jobs available as a nurse--either in the UK or the US.

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Selasa, 17 November 2015

Download Ebook Institutions of Law: An Essay in Legal Theory (Law, State, and Practical Reason)

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Institutions of Law: An Essay in Legal Theory (Law, State, and Practical Reason)


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Institutions of Law: An Essay in Legal Theory (Law, State, and Practical Reason)

About the Author

The late Neil MacCormick, formerly Regius Professor Emeritus of Public Law and the Law of Nature and Nations in the University of Edinburgh

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Product details

Series: Law, State, and Practical Reason

Paperback: 336 pages

Publisher: Oxford University Press; 1 edition (April 15, 2008)

Language: English

ISBN-10: 0199535434

ISBN-13: 978-0199535439

Product Dimensions:

9.1 x 0.7 x 6.1 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#1,185,187 in Books (See Top 100 in Books)

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Institutions of Law: An Essay in Legal Theory (Law, State, and Practical Reason) PDF

Selasa, 10 November 2015

Get Free Ebook Hello, My Name Is Awesome: How to Create Brand Names That Stick, by Alexandra Watkins

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Hello, My Name Is Awesome: How to Create Brand Names That Stick, by Alexandra Watkins

Review

"Top 10 Marketing Book of 2014" —Inc. Magazine "Brand names can make a critical first impression, and naming expert Watkins, founder of the naming firm Eat My Words, attempts with this book to prove that even the "most noncreative person" can conceive of something that will resonate with customers. She examines all aspects of a brand name's commercial value, from how easily it can be pronounced and recognized, to whether or not voice recognition software will be able to spell it correctly. She uses the acronyms SMILE (Suggestive, Meaningful, Imagery, Legs, Emotional) and SCRATCH (Spelling challenged, Copycat, Restrictive, Annoying, Tame, Curse of Knowledge, Hard to pronounce) to describe, respectively, "sticky" and "deadly" qualities. Watkins also offers examples of companies or products that hit the mark, like Pedigree and Snuggle, and those that missed it, like Eukanuba and Xobni. She provides advice for securing a good domain name and ideas to avoid. Her most potentially valuable recommendation is for would-be brand-name owners to create a "creative brief," a checklist of all the elements that need to present. It defines the core characteristics of an organization from target audience to competition to "brand personality." Watkins also examines brainstorming, "building consensus," and changing a name. Jam-packed with sound advice, this slim volume can be the difference between becoming a Target and becoming a Speesees.” —Publishers Weekly “Let's hear it for an author who clearly and succinctly explains how to do a critical business task rather than merely presenting historical examples for the hapless reader to puzzle out. Here, former Ogilvy advertising copywriter Watkins, founder of industry-leading naming company Eat My Words, expands considerably on the company and brand-naming tips posted on her website. In addition to explaining and illustrating her 12-point vetting process for potential names (e.g., cautioning that unpronounceable names will be mangled by Siri and other voice-recognition software), Watkins gives surpassingly solid advice about how to brainstorm potential names, root out probable bad choices, build consensus, and protect chosen brand names and URLS. Her reputation within the industry is apparent from her client list of prominent companies—Adobe, Microsoft, Disney, Marriott, and many more—and nonprofits. In one of the best chapters, the author walks readers through the multilayered processes she followed in generating a memorable name for Spoon Me yogurt. VERDICT: Useful for readers who are naming anything more important than a household pet.” —Library Journal (Elizabeth Wood, Bowling Green State Univ. Libs., OH) “This awesome piece of writing is worth bottling, shaking, and stirring into your brand-name strategy either online or offline. I love the way Alexandra weaves her voice and humor into a very clear message to distill what you are about into a business name. It can be applied to your brand name and domain name. Her process is coherent and creative. A brilliant book, I couldn’t put down.” —Jeff Bullas, blogger, strategist, and speaker, Forbes Top 50 Social Media Power Influencer 2013, and Huffington Post Top 100 Business Twitter Account “I was skeptical about a how-to book on naming products and brands. Alexandra Watkins convinced me otherwise. Her book is a fun read with lots of practical advice.” —Patricia Roller, angel investor and former Co-CEO, Frog Design “Your company or product probably needs all the help it can get. Watkins helped me name my firm, and I’m constantly told what a great name it is. Don’t pick a name until you’ve read Watkins’s book—you'll want to have a name that you love forever!” —Charlene Li, founder of Altimeter Group, author of Open Leadership, and coauthor of Groundswell “The type of hands-on practical wisdom rarely found (but desperately needed) in the academic community.” —Michael Webber, Dean of the School of Management, University of San Francisco “This is the perfect book for kick-starting entrepreneurs, brand managers, and practicing creatives.” —Pat Hanlon, founder and CEO, Thinktopia, and author of Primal Branding “This book is packed full of practical, real-world advice you would never get from a regular textbook.” —Dale J. Stephens, founder of UnCollege and author of Hacking Your Education “In the current crazy business climate, where standing out and being remembered are critical to success, your name had better be awesome. This is the best book on the subject.” —Nell Merlino, founder and President, Count Me In for Women’s Economic Independence, and creator of Take Our Daughters to Work Day “We’ve got a terrible name. No one can spell it. No one can pronounce it. Don’t make the same mistake we made. Read this book and let Alexandra Watkins guide you away from the ‘we thought we were being clever with our name, but now we just look silly’ syndrome.” —Matt Ruby, founder and CEO, Vooza “I got lucky when I bent all the rules and named my company. If you need help naming yours, Alexandra has some great advice.” —Chip Conley, founder of Joie de Vivre Hospitality “Zappos.com originally started out as ShoeSite.com, but that limited our potential future growth. A company’s name can be vital to its success. Reading the tips in this book can help anyone avoid the pitfalls.” —Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc. “Insightful, irreverent, and eminently practical, Watkins’s Hello, My Name Is Awesome should be required reading for anyone naming a brand.” —S. Christian Wheeler, Professor of Marketing, Stanford Graduate School of Business

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Book Description

Naming a business or product has always been challenging―and sometimes costly―for entrepreneurs and inventors, but it’s one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro.

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Product details

Paperback: 112 pages

Publisher: Berrett-Koehler Publishers; 1 edition (September 15, 2014)

Language: English

ISBN-10: 9781626561861

ISBN-13: 978-1626561861

ASIN: 1626561869

Product Dimensions:

5.5 x 0.3 x 8.5 inches

Shipping Weight: 7.2 ounces (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

200 customer reviews

Amazon Best Sellers Rank:

#109,989 in Books (See Top 100 in Books)

Fantastic book! Definitely helps boil down the whole nebulous process into easy, digestible chunks. I loved the emphasis on structured creativity, which both allows your mind to wander between interesting permutations and ideas and also keeps you on track. We're using the strategies we learned to name our company and will recommend it to others.Other resources we've stumbled across seemed unnecessarily complex, such that any end-user could never possibly understand the intended implications...Alexandra really has it down to a science, and it shows in the products she's named. Worth every dollar and minute spent.The most difficult thing for us to figure out when naming was the unique combination of intuitive, smile inducing relatable-ness and a deeper hat tip to the specialized circumstances of the product or company in question. Little wonder Alexandra's time is so valuable!In all honesty, regardless of what techniques you're using, you can't please everyone. It's tough, but this is by far the best methodology i've seen, and I'd highly recommend others use it in their own naming quests.

Recently, I started a premium men's activewear brand and was really having a hard time coming up with a brand name that would really POP in such a hyper-competitive field.So I started Googling for every possible site on naming your business and I came across hundreds of articles. Unfortunately, 99.99% of all I found was useless. Then I heard about this book.Once I got it and read it, I literally said to myself..."I wish I read this book YEARS ago!"It's not a big book at all, which I think is a plus.Instead, it's a no-fluff guide to coming up with really awesome business names. Don't expect boring advice like adding "ly" or deleting vowels in your name like every other startup brand these days.With this book, you'll come up with shocking and fun names that really make you feel something once you read them.Apparently, the author is a former Ogilvy & Mather copywriter. So you're not going to get weird mathematical formulas either. She treats her brand names like she would a million dollar headline. It's all about emotions and being remembered.That means amazing brand names, which there are many examples of inside this book. There are also tons of examples of what makes a bad name. Honestly, this could have been called "The Definitive Guide To Coming Up With Amazing Brand Names Fast", because it is. Of course, its current title is better.With that said, I can't recommend this book enough.If you're looking to come up with a new business name, there's no better resource.

As a trademark (and patent) attorney with 25 years experience, I now insist that all my clients buy and read this book before picking another brand name. That means I no longer need to try to talk them out of lousy brand names, because in this book Alexandra educates them so clearly on how to pick awesome brand names. Even with my own decades of experience helping my clients pick and secure good brands, this book was full of surprises that changed the way I think (like not worrying about picking a second choice domain name for a first-choice brand). You know a book is great when your only complaint is that you wished for more. This has one very detailed case study in branding that is fascinating to follow, along with all the other lessons and examples.Before you spend another $10 on a domain name, or over $1000 on a trademark registration, buy and read this book (order copies for everyone involved in your company's branding process, too).

Alexandra Watkins give by far the clearest and most sensible approach I have seen on naming. I've looked at big, daunting guides, YouTube videos, articles, and other books. This is the first one that "feels" clear and resonant to me. She's gotten me thinking far beyond the obvious, descriptive (and boring) names I was coming up with, into the realm of fun, interesting names that can help give life to my company.

Alexandra takes the cake here! She gives you her whole methodology from many years in the naming industry, I didn't even know that was a thing before I read this book! She gives you the rundown from basics to advanced naming for whole product lines, a slew of resources. Anyone looking to find an engaging name for a website, company, shoe, dog ( heck why not?) Should read this book. It's not only a great creativity book, it's a fun read to peek into a very specific industry I never knew existed! It's like stepping into Willy Wonka's chocolate factory and shaking hands with the Umpa-Loompas, or at least tasting a Snossberry or two. Highly recommended to any person or company looking to stand out from the crowd and be unforgettable!

If you are a marketer, entrepreneur, or creator of any kind, you MUST BUY THIS BOOK. I have read gobs of books on branding and marketing. Alexandra Watkins has really done an amazing job of writing a book that sums up everything you need to come up with brand names that pack a punch. I have it handy at all times when brainstorming ideas. We used this book extensively when brainstorming names for our current company. Highly recommended!

If you are a marketer, entrepreneur or doing anything in with branding this book is a must read! I can not recommend it enough. I personally went through three name changes with my company and this book would have saved me thousands of dollars in rebranding. You don't have to dish out 10k-50k to a firm to come up with a brilliant name for your next product or company because Alexandra shares her entire recipe for creating kick ass brand names so you can do it yourself.

Even if you've been in the industry a while (Me, 20+ years), you'll find Alexandra's advice and techniques to be useful. This book covers both the strategic and tactical sides of naming, including better idea generation methods than you're probably use now. Quick read, too. Her writing style is as clean and simple and her brand names are. Highly recommended.

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