Free Download Developer Marketing: The Essential Guide, by SlashData ~ thatsthelifeimliving

Free Download Developer Marketing: The Essential Guide, by SlashData

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Developer Marketing: The Essential Guide, by SlashData

Free Download Developer Marketing: The Essential Guide, by SlashData

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Review

"The book was a kaleidoscope of rich experiments and experiences from multiple marketing groups that adopted a 'road less traveled', a 'rolling thunder' and other new approaches to win over this critical group of people in enterprises of all sizes - small, medium, and large."- Padmini Murthy, Head of Global Developer Meetups Program at Oracle

From the Author

During the Future Developer Summit in October 2017, we realised that developer marketing is still a very young and very fragmented industry, with pockets of best practices locked within the companies that master them. What was evident during the Summit was that we needed a medium to spread knowledge, currently held behind closed doors, to the broader audience of developer marketing practitioners based within thousands of platform companies around the world.A question we often get at SlashData is, "Can you help us understand how Amazon, Google or Microsoft practice developer marketing" (replace names with your favorite tech brands) and it's exactly what this book aims to accomplish. In fact, it is written by the leading practitioners themselves.The vision behind the book has been both simple and powerful; become the standard textbook that every new recruit into developer marketing reads to immerse themselves into this brave new world. A book whose influence may extend well beyond the field of developer marketing, given that developers are the most marketing-averse audience out there, it could become a toolset for B2B marketers in many more industries.As the influence of developers continues to grow, we believe in a near future where most technology companies will need to get up to speed with developer marketing, and build departments of people that understand and value developers, in much the same way that IT departments have become standard in most companies today, but were a rarity 20 years ago.We brainstormed the book concept at the 2017 Future Developer Summit event, and invited leading practitioners from the best companies in the field to contribute to this Essential Guide, resulting in what you are now reading: the first edition of a book that shares the best practices and diversity of experience across the companies involved.

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Product details

Paperback: 216 pages

Publisher: Independently published (September 3, 2018)

Language: English

ISBN-10: 171774222X

ISBN-13: 978-1717742223

Product Dimensions:

5.5 x 0.5 x 8.5 inches

Shipping Weight: 9.6 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

10 customer reviews

Amazon Best Sellers Rank:

#444,607 in Books (See Top 100 in Books)

This book is required reading for anyone on my team and should be for anyone in the software developer space. This book is a collaboration of industry experts sharing their decades of experience and knowledge with us. Want to know how Microsoft, Facebook, VMWare, Salesforce, SAP, Google, ARM, Qualcomm, Nutanix, Accenture, and many others tailor specific campaigns to developers, plan events, create personas, run developer engagement programs? Then this book is definitely for you. Why reinvent the wheel, possibly costing your company millions when you can learn from the masters.

Disclosure : I was a co-author on one of the chapters.However, the insights gained from my peers while reading this book have helped me build a more well rounded program for Nutanix. This book validates much of the theories and ideas of how to build a developer marketing program correctly over the course of the 8 years I have been doing it.Unlike many books written by folks who just research then write about it this book is by the folks actually in the trenches who have built this vital piece of technical marketing and grew it from its infancy to today where developers are becoming more and more important to business decisions.In the past developers didn't have budgets and were seen more as the factory worker of the technology workforce, but with devOps, the cloud and many self service models developers are often selecting and then pushing for the best of breed tools, golf buddy with the CEO be damned. Companies need to adapt to talking to these folks as they are entering the drivers seat in many many business deals. This book gives marketers the tools to turn developers from the biggest threat to your deal to your largest champion. If you are involved with supporting, marketing or selling to a technical audience with developers involved. This book will help you avoid much of the pain the authors have experienced in their journeys.

This book is an absolute must have for anyone in the industry; if you want to know how to attract, engage and retain developers this is the right book! I believe it's the first of its kind in the Developer Marketing space, which is quickly becoming the new battleground for companies. The global developer population keeps on growing and diversifying. The demand for developer skills intensifies and expands. The pace of technological change and the ever-increasing competitive landscape continue to make attracting and retaining developers extremely challenging. Traditional industry boundaries continue to fall at pace.Developers have now become one of the most important stakeholders that businesses need to nurture. The competitive advantage that companies could get a short number of years ago, by engaging effectively with this group, has now become a strategic necessity, as emerging technologies become the next battlegrounds. Incumbent leaders are at risk of being disrupted. Those platforms who are most aggressive about understanding the needs of this critical business constituency and building the services and programs developers require, can stand out from the crowd and attract and retain developers in an increasingly competitive fight for their mindshare, loyalty, user relevance and growth.Disclosure : I wrote the closing chapter of this book.

Look at the most successful and most innovative companies of our age... Apple, Google, Facebook, Tencent, Microsoft, Nvidia etc. While these companies have many reasons for their success, there is one common best practice among all of them - they all built world-class developer ecosystems around their products. These developer ecosystems allowed them to access the long-tail of innovation that enabled them to meet customer needs and drive their businesses to the top. In "Developer Marketing: The Essential Guide", Constantinou, Sauvage, and experts from many of the top tech companies lay out what you need to know to begin to unlock the value of developer ecosystems.I co-founded one of the largest tech developer conferences in the world, the Global Mobile Internet Conference that draws up to 80,000 developers at events around the world. I only wish I had this book on hand back at the beginning. It certainly would have saved us from many pitfalls and accelerated our growth. This book has both strategic and tactical advice for understanding and segmenting developers, building programs that meet their needs, and designing marketing campaigns that even developers will respond to. I highly recommend it to anyone that is building a company, product, API, SDK, or platform that is developer facing.

Industry experts share candid information on how to start an authentic conversation with developers. Whether you're creating personas, starting a developer community or re-positioning your brand, market leaders share best practices for engaging with and staying connected to the developer market. It's a must read for anyone tasked with developer marketing!

Only a few months ago I was looking around for resources to learn more about developer relations and marketing. I found nothing but a few websites where I could read short blurbs and articles about devrel, maybe watch some videos and talks, and follow links from one site to another. I wanted a book.Thankfully, I didn't give up. The information in this book is required reading for anyone who wants to get the inside scoop on developer marketing. Hopefully they'll publish another with even more experts.

Starting a tech company or leading a team of developers? This book is a must read. Developers are the core of tech driven enterprises' success and the complex organizational relationships with the developers evolve over time. From finding, to hiring, to motivating, and then organizing your developers, you need a framework to follow. This book is a step by step guide that puts much needed structure in place. It is very useful for seasoned leaders as well as new managers in your organization. Easy read with great examples, you are bound to love it.

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